Privacy policy

Last Updated: July 3, 2025

OUKEN operates this store and website (including all related information, content, features, tools, products, and services) and provides customers with a carefully curated shopping experience (“Services”). OUKEN is powered by Shopify, which enables us to provide these Services. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make purchases or other transactions through the Services, or otherwise communicate with us. In the event of any conflict between our Terms of Use and this Privacy Policy regarding the collection, processing, and disclosure of personal information, this Privacy Policy will prevail.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read and understood the collection, use, and disclosure of your information as described in this Privacy Policy.


Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be associated with you or another individual. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot be used to identify you. Depending on how you use the Services, your location, and as permitted or required by applicable law, we may collect or process the following categories of personal information (including inferences drawn from such personal information)

  • Contact Information
    Includes your name, address, billing address, shipping address, phone number, and email address.
  • Financial Information
    Includes credit card, debit card, bank account numbers, payment information, financial account details, transaction details, payment methods, payment confirmations, and other payment-related details.
  • Account Information
    Includes username, password, security questions, and various settings or preferences.
  • Transaction Information
    Includes products you viewed, added to your cart, added to your wishlist, purchased, returned, exchanged, or canceled, as well as your transaction history.
  • Communications with Us
    Includes information contained in communications with us, such as when you contact customer support.
  • Device Information
    Includes information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage Information
    Includes information about your interactions with the Services (such as how and when you access the Services and how you navigate them).

Sources of Personal Information

We may collect personal information from the following sources.

  • Directly from You
    Including when you create an account, visit or use the Services, contact us, or otherwise provide your personal information.
  • Automatically Through the Services
    Including information collected from your device when you use our products or services or visit our website, or through cookies and similar technologies.
  • From Our Service Providers
    Including when we engage them to use certain technologies or to collect or process personal information on our behalf.
  • From Our Partners and Other Third Parties

How We Use Your Personal Information

Depending on your interactions with us and your use of the Services, we may use your personal information for the following purposes.

  • Providing, Customizing, and Improving the Services
    We use personal information to provide the Services to you. This includes fulfilling contracts with you, processing payments, handling your orders, remembering your preferences and interests, sending account-related notifications, processing purchases, returns, exchanges, and other transactions, creating, maintaining, and managing your account, arranging deliveries, facilitating returns and exchanges, enabling you to post reviews, and recommending products related to your purchase history. This may also include customizing and improving the Services using your personal information.
  • Marketing and Advertising
    We use your personal information for marketing and promotional purposes. For example, we may send you marketing, advertising, or promotional communications by email, text message, or mail, or display online advertisements within the Services or on other websites based on your past purchases, items added to your cart, or other usage history.
  • Security and Fraud Prevention
    We use your personal information to authenticate your account, provide secure payment and shopping experiences, detect, investigate, and respond to fraud, unauthorized, illegal, dangerous, or malicious activities, protect public safety, and ensure the security of the Services. When you use the Services to register an account, you are responsible for keeping your authentication information secure. We strongly recommend not sharing your username, password, or other access information with others.
  • Communicating with You
    We use personal information to provide customer support, respond promptly to your inquiries, deliver effective services, and maintain our business relationship with you.
  • Legal Reasons
    We use your personal information to comply with applicable laws, respond to legitimate legal processes including requests from law enforcement or government agencies, participate in or investigate potential or actual litigation or other legal disputes, and investigate or enforce potential violations of our Terms of Use or policies.

How We Disclose Personal Information

In certain circumstances and for legitimate purposes, we may disclose your personal information to third parties in accordance with this Privacy Policy. Such circumstances may include:

  • To Shopify, vendors, and other third parties providing services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
  • To business and marketing partners providing marketing services and delivering advertisements to you. For example, we use Shopify to support personalized advertising in collaboration with third-party services based on your online activities across various merchants and websites. Our business and marketing partners use your information in accordance with their own privacy policies. Depending on your location, you may have the right to instruct us not to share your information for targeted advertising or marketing based on your activities across different merchants and websites.
  • When you instruct, request, or consent to the disclosure of specific information to a third party (e.g., for product shipping or when using social media widgets or login integrations), we will disclose such information.
  • Within our affiliates or other corporate group companies.
  • In connection with business transactions such as mergers or bankruptcies, to comply with applicable legal obligations (including responding to subpoenas, search warrants, or similar requests), to enforce applicable terms or policies, or to protect and defend the rights of the Services, our company, users, or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access and use of the Services to provide and improve the Services. Information you submit to the Services may be transmitted to and shared with Shopify and third parties located outside your country of residence for the purpose of providing and improving the Services. Additionally, we use certain enhanced features from Shopify that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify to protect, expand, and improve our business. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In such cases, Shopify is responsible for processing your personal information and will respond to your requests to exercise your rights regarding the use of personal information for these purposes. For more information on how Shopify uses your personal information and your rights, please refer to the Shopify Consumer Privacy Policy. Depending on your location, you may be able to exercise certain rights regarding your personal information here: Shopify Privacy Portal Link.


External Websites and Links

The Services may include links to websites or other online platforms operated by external services. If you follow links to sites not affiliated with or managed by us, please review their privacy and security policies and other terms of use. We do not guarantee or assume any responsibility for the privacy, security, accuracy, completeness, or reliability of information found on such sites. Information you provide in public or semi-public areas, such as social networking platforms of external services, may be viewed by other users of the Services or users of those external platforms, without restriction by us or the external service. The inclusion of such links does not imply endorsement or recommendation of the content, owners, or operators of those platforms unless explicitly stated on the Services.

Children’s Data

The Services are not directed to children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If your child has provided us with personal information and you are their parent or guardian, you may contact us at the address below to request deletion of the information. As of the effective date of this Privacy Policy, we have no actual knowledge of “sharing” or “selling” (as defined by applicable law) personal information of individuals under the age of 16.


Data Security and Retention

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” Information you send to us may not be secure in transit. We recommend that you do not use insecure communication methods when transmitting sensitive or confidential information to us.

The period for which we retain your personal information varies depending on factors such as maintaining your account, providing the Services, complying with legal obligations, resolving disputes, and enforcing other applicable agreements and policies.

Your Rights and Choices

Depending on your location, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may only apply in certain circumstances, and we may deny your request where permitted by law.

  • Right to Access/Know
    You may have the right to request access to the personal information we hold about you.
  • Right to Deletion
    You may have the right to request deletion of your personal information that we hold.
  • Right to Correction
    You may have the right to request correction of your personal information that we hold.
  • Right to Data Portability
    You may have the right to receive a copy of your personal information or, in certain circumstances and exceptions, to request its transfer to another service.
  • Managing Communication Preferences
    We may send you promotional emails, but you can opt out at any time by using the unsubscribe option included in the email. Even if you opt out, we may continue to send you non-promotional emails related to your account or orders.

You may exercise these rights as described on the Services or by contacting us at the information below. For more information on how Shopify uses your personal information and your rights regarding data processed by Shopify, please visit: https://privacy.shopify.com/en

We will not discriminate against you for exercising your rights. Where permitted or required by law, we may need to verify your identity before processing your request. In accordance with applicable law, you may appoint an agent to exercise your rights on your behalf. Before accepting a request from an agent, we may require proof of authorization and may also require you to verify your identity directly with us. We will respond to your request within the timeframes required by applicable law.


Complaints

If you have any concerns about our handling of your personal information, please contact us at the address below. Depending on your location, you may have the right to appeal our decision or file a complaint with your local data protection authority.


International Transfers

Please note that your personal information may be transferred to, stored in, or processed outside your country of residence.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will do so based on recognized transfer mechanisms, such as the European Commission’s standard contractual clauses or, where applicable, equivalent contracts issued by the relevant UK authority, unless the destination country is recognized as providing an adequate level of protection.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. The revised Privacy Policy will be posted on this website, the “Last Updated” date will be updated, and we will provide notice as required by applicable law.


Contact Information

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights regarding your personal information, please contact us at:
info@hinoki-kagawa.com